Srinagar, Dec 5: BIG CBS Networks Pvt. Ltd., an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, has announced the launch of its first premium English general entertainment television channel, BIG CBS Prime.
 Marking history with revolutionary content, the Channel went on air on November 29 and shall be beamed across the Indian sub-continent. 
 BIG CBS Prime will feature America’s top rated television shows from CBS Studios international, with the USP of airing almost concurrent to the United States, delivering its promise of the latest, freshest and hottest shows, it said in a statement.
 Commenting on the strategic business plans of BIG CBS Networks, Tarun Katial, CEO, Reliance Broadcast Network Limited said, “The launch of BIG CBS Prime is the first step towards addressing the current need gaps of Indian viewers for internationally acclaimed quality programming. BIG CBS Networks aims to address current gaps felt by the Indian viewers for fresh international programming.”
 He said: “With the current time lag between the US and India premiers of shows ranging nine months or more and minimal content exclusivity, the appeal of current programmes and networks offering this genre of programmes is limited. As a result of this, the English programming as a category is highly under-developed. With our exclusive range of programming mix, BIG CBS is uniquely posed to grow the size of this market.”

Lastupdate on : Sun, 5 Dec 2010 21:30:00 Makkah time
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