Shahi Murg gains good market in just 4 months
From 100 birds in Sept the company processes 800 birds daily
Srinagar, Jan 9: Barely four months after its launch in the Valley, Shahi Murg is doing good business. According to managing director Shahi Murg the firm has been witnessing a great demand for its product – the halal dressed chicken.
“We started with processing about hundred birds a day. With the overwhelming demand in the market, we right now process 700 to 800 birds every day,” he added.
He said the product has become very popular in the Valley as the people have accepted it. “The reason for our success is the standard quality we offer to our customers, besides the reasonable price. We ensure that people get the product at the same cost as they get it from a retailer,” he said.
To process the chicken hygienically the unit has procured the scientific poultry processing plant and everything from the processing to packing of the product is done very hygienically. “We are providing the healthy and diseases-free chicken to the people and are committed to maintain the standard and hygiene of the product,” said Dr Ashfaq.
“We offer the people the best quality and highly hygienic product that matches the international standards. There is a constant check of live birds to make sure that they are safe for human consumption,” he added.
The chicken from Shahi Murg is presently available at almost all the places here. “There are more than 100 outlets across the Valley where our product is being sold daily. It is available at every nook and corner in Downtown, uptown, civil lines,” said Dr Ashfaq.
“We are even looking into the modalities to send the product to Ladakh and to export it in the future,” he added.
Lastupdate on : Sat, 9 Jan 2010 21:30:00 Makkah time
Lastupdate on : Sat, 9 Jan 2010 18:30:00 GMT
Lastupdate on : Sun, 10 Jan 2010 00:00:00 IST
- MORE FROM GK BUSINESS
On day two of protests, City centre traders take to streets threatening continued shutdown till CRPF bunker is removed from Palladium site.
Srinagar, Jan 9: Continuing with their protests for withdrawal of paramilitary CRPF bunker from the City centre, the traders of Lal Chowk on Saturday took to streets saying the shutdown would continue More
GK NEWS NETWORK
Jammu, Jan 9: The state government has urged the Centre to release funds for dredging and de-silting of flood channels in Kashmir. “Kashmir Valley is a flood prone area and a project amounting to More
Srinagar, Jan 9: The commercial structures damaged in the encounters between militants and troops are not being compensated by the government for the losses. It is only the damaged residential buildings More
- GK Business
Deadly disease claims 60 sheep in Sumbal
Sumbal, Jan 8: Outbreak of a deadly disease in sheep in many villages here has sent shock waves among the villagers who allege there are no trained veterinarians available in the government run veterinary More