Srinagar, Jan 9: Barely four months after its launch in the Valley, Shahi Murg is doing good business. According to managing director Shahi Murg the firm has been witnessing a great demand for its product – the halal dressed chicken.
“We started with processing about hundred birds a day. With the overwhelming demand in the market, we right now process 700 to 800 birds every day,” he added.
He said the product has become very popular in the Valley as the people have accepted it. “The reason for our success is the standard quality we offer to our customers, besides the reasonable price. We ensure that people get the product at the same cost as they get it from a retailer,” he said.
To process the chicken hygienically the unit has procured the scientific poultry processing plant and everything from the processing to packing of the product is done very hygienically. “We are providing the healthy and diseases-free chicken to the people and are committed to maintain the standard and hygiene of the product,” said Dr Ashfaq.
“We offer the people the best quality and highly hygienic product that matches the international standards. There is a constant check of live birds to make sure that they are safe for human consumption,” he added.
The chicken from Shahi Murg is presently available at almost all the places here. “There are more than 100 outlets across the Valley where our product is being sold daily. It is available at every nook and corner in Downtown, uptown, civil lines,” said Dr Ashfaq.
 “We are even looking into the modalities to send the product to Ladakh and to export it in the future,” he added.

Lastupdate on : Sat, 9 Jan 2010 21:30:00 Makkah time
Lastupdate on : Sat, 9 Jan 2010 18:30:00 GMT
Lastupdate on : Sun, 10 Jan 2010 00:00:00 IST