Govt asks pharma cos to stop advertising ECPs

PRESS TRUST OF INDIA

New Delhi, July 25: The government has issued an advisory to all the marketers of oral emergency contraceptive pills (ECP) asking them not to advertise the product. 
"Since drug advertising is not permitted under the existing rule, we have sent an advisory to all pharmaceutical companies making ECPs, asking them not to advertise their products through mass media," a source in the Health Ministry told PTI on condition of anonymity. 
ECP drugs are to be taken within 72 hours of unprotected sex to avoid pregnancy. Emergency contraceptive pills are not scheduled drugs and can thus be bought over-the-counter, that is to say, without a prescription.
 According to the information available, though around 15 companies are now producing ECPs in the country, Piramal Healthcare, Morepen, and Mankind together control over 80 per cent share in the segment.

Lastupdate on : Sun, 25 Jul 2010 21:30:00 Mecca time
Lastupdate on : Sun, 25 Jul 2010 18:30:00 GMT
Lastupdate on : Mon, 26 Jul 2010 00:00:00 IST

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