Zen Mobile ropes in Amitabh Bachchan
Bollywood star will endorse,promote company’s products
GK NEWS NETWORK
Srinagar, June 22: Zen Mobile, one of India’s leading cellular phone companies, has roped in the legendary star Amitabh Bachchan as its brand ambassador, the company in an e-mail to Greater Kashmir said.
It said the Zen Mobile brand stands for style, innovation, and performance, the qualities that Bachchan epitomizes making him the most loved and respected actor in India.
According to the agreement, Bachchan will endorse and promote the products offered by Zen Mobiles. The company is geared up to launch a slew of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market.
The company plans to leverage its association with Bachchan through an exciting media campaign and various interactive consumer related activities in the coming months.
The statement quoted MD, Zen Mobile Deepesh Gupta as saying: “We are honoured to have Bachchan on-board and are confident that our association with him will create a deep impact on the minds of our target audience and help our brand and products meet success.”
Lastupdate on : Tue, 22 Jun 2010 21:30:00 Makkah time
Lastupdate on : Tue, 22 Jun 2010 18:30:00 GMT
Lastupdate on : Wed, 23 Jun 2010 00:00:00 IST
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