Jammu, June 25: Videocon Industries Ltd, leader in consumer durables, today announced the launch of yet another multi brand outlet ‘DIGIWorld’ in Kashmir Valley.
The largest multi-brand outlet was inaugurated by B.D. Raina (BOH Jammu Branch), Neeraj Gupta (BM Jammu Branch) & Varun Sharma (BMO Jammu Branch), Videocon Group of Industries. 
With the state of the art technology the multi brand outlet will cater to the ever increasing demands of the customer in the region.
The exclusive showroom located at M/S Steel Corner, Lal Chowk Islamabad Kashmir will showcase all the leading brands namely Videocon, Sansui, Electrolux, Kenstar and Kelvinator to its customers.
After the success of the store in Delhi, Meerut, Jaipur, Ghaziabad Karnal, Jammu Videocon is now bringing the same multi-brand experience to its consumers in and around Islamabad Kashmir.
With the launch of ‘DIGIworld’s new outlet in Islamabad, the Videocon Group plans to re-establish its presence amongst its customers and strengthen the positioning of its brands in the market.
Commenting on the occasion B.D Raina (BOH Jammu Branch)   Videocon Industries Ltd., said “J&K is an integral part of our market plans and it’s essential for us to continue to increase our presence in the state to meet the ever growing demands of our products here. With this launch in Jammu, we at Videocon hope to provide our consumers with a holistic multi-brand shopping experience with the best brands at optimal pricing”.
The store is spread across a huge area that will have a widespread display of all the products. The ample space also ensures comfortable shopping experience for its customers along. Special attention has been paid towards designing interactive programs and live demos, where the customers get hands on feel of all the products from the Videocon’s stable.

Lastupdate on : Fri, 25 Jun 2010 21:30:00 Makkah time
Lastupdate on : Fri, 25 Jun 2010 18:30:00 GMT
Lastupdate on : Sat, 26 Jun 2010 00:00:00 IST