Srinagar, Nov 20: Bharti Airtel, a leading global telecommunications company, unveiled a new identity – a shared worldwide vision across its operations in 19 countries in Asia and Africa. The company announced that it was on course to launch its 3G services by the end of the year in India.
 Airtel also announced that it had crossed the milestone of 200 million customers, reinforcing its leadership position in global telecom, the company in a statement said.
 Announcing this, Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, “Fifteen years ago Bharti Airtel started its journey in India with a promise of delivering world-class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.” 
 From the birth of the brand as a single city operation in India, Airtel has truly gone global today with the creation of a single and unified identity across the world.
 The new face of Airtel is youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global.
 The new identity underlines Airtel’s willingness to embrace everything that is new. “The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made Airtel the success it is today.”
 “The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets,” he said.
 The Airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic in line with the new visual identity.

Lastupdate on : Sat, 20 Nov 2010 21:30:00 Makkah time
Lastupdate on : Sat, 20 Nov 2010 18:30:00 GMT
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