Mumbai, Oct 17: Anil Ambani's Reliance Broadcast Network (RBNL) is betting big on its intellectual properties (IPs) and has  lined-up massive plans for this vertical going forward, a senior company official said.An increased focus has been given to its IP vertical (a part of BIG Live, the company's experiential marketing arm) beginning  last quarter which could drive growth in this business 50-75 per cent YoY. "We see a very huge potential in the IP vertical and we are betting big on this. We are very optimistic of the returns it can  give us," BIG Live's IP Properties Head, Arjun Singgh Baran, told PTI here today. While he declined to give a growth projection YoY, the company  is understood to have internally pegged it at between 50-75 per cent. In Q1 FY 11, the IP business fetched RBNL around Rs 36 lakh.  "We were taking our first steps in this business then. But from Q2  FY 11, revenue growth will be exponential," Baran said. While he declined to give any figures, it is understood that  the IP vertical's revenue could be anywhere in the range of Rs five  to seven crore, on the back of some key properties executed.

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