May host world biz congress in 2014
Workshop on international marketing concludes at KU
GK NEWS NETWORK
Srinagar, Aug 24: Vice chancellor, Kashmir University Prof Talat Ahmad today said the varsity may host the World Business Congress in 2014.
On the concluding day of two-day workshop on ‘Cultural Challenges of International Marketing and Leadership’ today, the VC said it will go a long way to help “our scholars to establish a cognitive framework to analyze and appreciate the impact of culture on leadership behaviour.”
“The workshop also helped our scholars to learn practical behavioural techniques for responding appropriately to cross cultural differences,” he added.
“In the days to come the varsity will have more collaborations with national and international institutions of excellence,” the VC said, adding that KU may host prestigious world business congress in 2014.
The workshop was aimed to identify the key economic, political, social and cultural factors influencing the rapidly changing product and service markets around the world. The workshop was organized by the Business School KU.
Prof Shabir A Bhat, Director, Business School, KU said the seminar was “extremely rewarding.”
Senior professor Business School and controller examinations KU A M Shah emphasized that leaders must view the world as an integrated market where competition and collaboration evolve from almost everywhere. “They must develop a combination of sound marketing skills with cross-cultural dynamics to succeed in the modern business world,” he said, adding that managers must understand and appreciate the wide array of differences that exist in cultures and social institutions.
Professor Ajay Manarai , University of Delaware USA urging the students to think big said: “All values are culture sensitive and leadership is all about motivating people and getting work done.”
Prof Agha Iqbal Ali, teaching Operations Management and Management Sciences in Isenberg School of Management at University of Massachusetts USA asked the students to train their minds to recognize values and sustain them afterwards.
Prof Syed Fayaz Ahmad, Prof Lalita Manarai at Alfred Lerner College of Business and Economics University of Delaware, USA, Dr Larry Little, Prof M A Sahaf, Dean Commerce and Management were present in the workshop.
Lastupdate on : Wed, 24 Aug 2011 21:30:00 Makkah time
Lastupdate on : Wed, 24 Aug 2011 18:30:00 GMT
Lastupdate on : Thu, 25 Aug 2011 00:00:00 IST
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