Westinghouse enters Jammu home appliance market
GK NEWS NETWORK
Jammu, Dec 16: Westinghouse, a part of Westinghouse Electric Corporation, one of the prestigious names in the home appliances, has forayed into the Jammu market.
Venturing into the fast-growing Indian retail home appliance market, Westinghouse India has launched its range of Small Domestic Appliance, Personal Care, Garment Care, Heaters, Baby Care and Fans, among others.
The operations in India come under Mapana Middle East FZ Co and W- Lifestyle Limited which is a Global Licensee for the brand.
The company is planning aggressive marketing campaign. Some of the products are for the first time being introduced by the company in the Jammu market.
The products like Master Chef Mixer (it does chopping and cooking at the same time), Water Purifier (through vapor distillation), Multi Purpose Electric Pressure Cooker with LCD display.
Contact Grill and Griddle (with extra large cooking plates, 180 degree adjustable hinges), Transparent Deep Fryer (Glass bowl with clear plastic housing) and Digital Multi Function Toaster Oven are some of the unique offerings from the company.
“We are very confident of Westinghouse becoming a trusted household name in coming years and will surely have inroads into Jammu household—connoting quality, heritage and innovative products. Keeping the customers’ family in mind, we will continue to enhance functionality and safety with innovation,” R Venkat, CEO and Director, Westinghouse Appliances India Pvt. Ltd said.
Lastupdate on : Fri, 16 Dec 2011 21:30:00 Makkah time
Lastupdate on : Fri, 16 Dec 2011 18:30:00 GMT
Lastupdate on : Sat, 17 Dec 2011 00:00:00 IST
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