Pakistan Expo showcases traditional fashion
New Delhi, Apr 14: Fashion may be getting bolder in Pakistan with Western trends and cuts dominating the ramp, but it is traditional ethnic apparel that its designers are flaunting at the ongoing Pakistan Lifestyle Expo in the Indian capital.
"Pakistani fashion is undoubtedly experimenting a lot nowadays. But for the Lifestyle Expo, we deliberately chose to go for traditional clothes because we wanted to show our designs in the purest form," Ayesha Ahmed Mansoor of the label Mausummery Lawn told IANS.
"Pakistan is known for its embroideries and surface texturisation and this will only look best on ethnic garments. We wanted India to see our best designs and remember it for days to come," added the designer who is participating in the four-day event that started Thursday at the Pragati Maidan fairgrounds.
At the Pakistan Lifestyle Epo, 100 lifestyle companies and designers from across the border are participating.
Top Pakistani brands - Gul Ahmed, AlKaram, Hub Leather, Khaadi, Chen One - and designers Sahar Atif, Deepak Perwani, Kamiar Rokni, Faiza Samee, Maheen Khan and Rizwan Beyg are showcasing their collection, a mix of salwar-suits, palazzos, kurtis and accessories.
The price starts from Rs.950 and goes up to Rs.80,000.
For Asad Sajjad, managing director, Textile Links, Pakistani culture is still rooted in tradition.
"For us, the tradition is restricted to salwar-kameez. Yes, pants and shirts are worn as daily wear in both the countries, but for us, the real garment is traditional clothes," Sajjad told IANS.
Lastupdate on : Sat, 14 Apr 2012 21:30:00 Makkah time
Lastupdate on : Sat, 14 Apr 2012 18:30:00 GMT
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