Srinagar, Aug 17: Where the social networking sites are fast emerging as influential domain of information exchange, Valley-based traders’ community is using this media to promote their business around this Eid ul Fitr.
 Various business establishments have created their ‘pages’ on social networking sites like Facebook, Twitter to highlight specialty of the products they deal in.
 The traders say the reason behind promoting their business through networking sites is the growing popularity of this media among youth. “And mostly youth are the target clientele for most of the business establishments,” they say.
 Not just the small business establishments, the big business houses of the Valley also use social networking sites for attracting customers in view of Eid.
 “In the contemporary times, almost every family has got access to social networking sites and business community is trying to cash this opportunity. We have created our ‘Page’ on Facebook and it has yielded good results for us and through these  networking sites people come to know about our business, products and offers, something that an entrepreneur wants,”  Babar Chowdhary, Managing Director, Hatrick Foods, said.
 Chowdhary said promoting business on the social networking sites is free of cost and it can reach diverse audience and increase the clientele especially on festive occasions like Eid.
 “In future you will see more and more business establishments promoting their businesses through the social networking,” Chowdhary opined.
 To mention, Hatrick foods with 23 outlets in the length and breadth of Kashmir, is one of largest food chains in the Valley, and is also an instant hit on Facebook.
 Tariq Rashid, owner of ‘Have It’ food chain outlet has created “Event page” in a bid to promote his business ahead of Eid.
 “I have launched bakery products on the occasion of Eid ul Fitr and in order to create awareness among people and promote my business, I have created Facebook page in the name of my business establishment.” 
 “I am very optimistic that in coming days my endeavour will help promote my business and also people will come to know about the Kandy bakery items which I have brought from outside, that  I am selling at the shop,” he said.
 Meanwhile, customers also state the getting information through social media helps them in ‘selecting the products’ they want.
 “It is good that business establishment are creating awareness about their products through social media, as the networking sites cater to large number of people in the society,” Imran Bhat, a local said.

Lastupdate on : Fri, 17 Aug 2012 21:30:00 Makkah time
Lastupdate on : Fri, 17 Aug 2012 18:30:00 GMT
Lastupdate on : Sat, 18 Aug 2012 00:00:00 IST