Slathia for showcasing Kashmir handicraft, handloom in world market


Jammu, Dec 14: Minister for Industries and Commerce, S S Slathia has called for showcasing state’s handloom products and handicrafts in the world market in a big way.
Speaking, after flagging off a group of 35 weavers from various handloom clusters of the State to Ranchi and Jharkhand on Awareness-cum-Exposure visit here this morning, Slathia said that handloom products and handicrafts of the State are fascinating and are in high demand, with mass customers base in the world market, an official statement said.
“Kashmir handicraft and handloom are intricate in designs and softest of the stuff,” Slathia said, adding that the need of the hour is to capture the huge customer base for the products by exploring modern marketing channels including net-marketing.
The event was organized by J&K Handloom Department under the aegis of Development Commissioner, Handloom, Union Ministry of Textiles, and Government of India.
Slathia said that the coalition government is committed for promotion and preservation of traditional crafts of the state. He said that exposure visits for the weavers have been tailored to acquaint them about the modern marketing trends and changing customers choice.
He said awareness-cum-exposure visits would enable the weavers of the state to interact with the weavers of other State’s and share their experience in the field of arts and crafts.
These trips are also important for product diversification for enhanced sales to improve livelihood of the weavers. He said providing marketing cover to artisans is the Prime duty of the Government.

Lastupdate on : Fri, 14 Dec 2012 21:30:00 Makkah time
Lastupdate on : Fri, 14 Dec 2012 18:30:00 GMT
Lastupdate on : Sat, 15 Dec 2012 00:00:00 IST

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