Mahindra eyes Kashmir market
Srinagar, Dec 24: Mahindra First Choice Wheels Ltd (MFCWL) has announced its plans to expand its consumer base here.
Rajeev Dubey President (HR, After-Market & Corporate Services) recently speaking to the reporters here said that the “used car industry” in Jammu & Kashmir is thriving.
“With approximately 2500 used cars sold per month in the state, Jammu & Kashmir is an important market for MFCWL in the North. We currently have four dealers in the state and plan to increase this number to ten by the end of this financial year,” said Dubey. MFCWL dealerships in the state are located in Srinagar, Jammu and Kathua, with another one slated to come up in Islamabad (Anantnag) very shortly.
Mahindra First Choice Wheels is the country’s preferred used car mart and is India’s largest certified used car company, with 214 outlets in 115 cities across India.
Dubey said that the company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities.
Lastupdate on : Mon, 24 Dec 2012 21:30:00 Makkah time
Lastupdate on : Mon, 24 Dec 2012 18:30:00 GMT
Lastupdate on : Tue, 25 Dec 2012 00:00:00 IST
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