Srinagar, Dec 25: Airtel digital TV, the DTH service from the leading telecom operator Bharti Airtel has announced the premiere of Kamal Haasan’s forthcoming thriller Vishwaroopam in Tamil & Telugu and Vishwaroop in Hindi on its Pay Per View (PPV) platform.
 The initiative, the first of its kind in India, will enable customers of Airtel DTH to view the movie 12 hours in advance before its theatrical release, it said in a statement. 
 Commenting on the initiative, Shashi Arora, CEO- DTH/ Media, Bharti Airtel said: "At Airtel, it is our constant endeavor to enrich the lives of our customers with offerings to enhance their TV viewing experience.”
 “With our 7.5 million customers, I am absolutely certain that this will create an all new avenue for movie releases in India,” he added.
 To book the movie, customers can simply SMS VISHWA from their Registered Telephone Number (RTN) to 54325 and an Airtel DTH customer care representative will call back to complete the advance booking.
 The Tamil movie can be booked for a charge of Rs 1,200 and the Telugu & Hindi version for Rs 500. Pre-bookings of the Tamil version will be available until January 8, 2013 for a charge of Rs 1,000.

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