Picturing Kashmir

In response to a review on Jab Tak Hai Jaan



This is in response to the recently published piece in your newspaper titled Enhancing Stereotype - a review on JAB TAK HAI JAAN. Basically we should realize that Bollywood is purely a commercial industry made to make monetary benefits. If we see the movies which were made here in mid nineties they  did more damage in projecting the image of Kashmir adding to the hardships of the tourism department  and other  agencies  working hard for the revival of tourism industry. Given the impact of Bollywood on the psyche of domestic  tourists  in the country  these movies  created  a horrible image of Kashmir  and obviously scared away the potential   visitors. We admit that bollywood has promoted Kashmirs natural beauty and unparalleled hospitality  in most of pre 89 movies which were shot here  but the then film makers  had indeed an  aesthetic eye for the  natural beauty  and  simple life of Kashmir and Kashmiris  which was projected and played well on silver screen. Yash Chopra  was one of the first names who made his romantic movies and used the natural ambience well to make a mark  at national and international level, but it is unfortunate that JAB TAK HAI JAAN  again projects  Kashmir as the death trap and its beautiful landscapes as host to bombs and mines.  Of course  we have seen a bad phase and have passed through it but  it doesn’t make any cinematic sense  to project it on screen when it is not needed at all. When Kashmir is abuzz with record breaking tourist activity, international conferences, award  functions by big brands like TV 18 CNBC; when two countries like Germany and UK have already lifted the advisories, it is advisable for the Bollywood to  change their mind on Kashmir also so that  Kashmir can be projected again as the shooting locale for the romantic, happy, healthy entertaining movies  and people all around the country, and the world, will know it and visit for its mesmerizing beauty and unparalleled hospitality. Something that never die, JAB TAK HAI JAAN!  I think we should have a film facilitation board  which should see the script of each movie  before it is allowed to be shot here so that Kashmir and Bollywood  relationship is revived for the good  of Kashmir and Kashmiris.

Author is a research officer working at SKICC  and can be mailed at  shahnawaz_786@yahoo.com

Lastupdate on : Mon, 3 Dec 2012 21:30:00 Makkah time
Lastupdate on : Mon, 3 Dec 2012 18:30:00 GMT
Lastupdate on : Tue, 4 Dec 2012 00:00:00 IST

  • del.icio.us
  • StumbleUpon
  • Digg
  • TwitThis
  • Mixx
  • Technorati
  • Facebook
  • NewsVine
  • Reddit
  • Google
  • LinkedIn
  • YahooMyWeb
  • Print News

Enter the Security code exactly as you see it in the image security code is CaSe SeNsItIvE(Cookies must be enabled)

  • Kashmir

Shia-Sunni unity: Geelani to lead ‘peace march’ in Srinagar


Srinagar, Dec 3: The Hurriyat Conference (G) is organizing a peace march on December 5 (Wednesday) from downtown Srinagar under the leadership of its chairman Syed Ali Geelani.   “We will offer More

  • Srinagar City

‘Unwanted curfews’ irk Shaher-e-Khaas traders



Srinagar, Dec 3: The traders of old City, the Shaher-e-Khaas are up in arms against the government for “imposing unwanted curfews in the area” for the past few days adding that the business has been badly More

  • Jammu

Income Rs 89,000; Assets Rs 3.40 crore

Ex-Minister Charge-Sheeted In Disproportionate Assets Case


Jammu, Dec 3: After more than 23 years of investigation, Jammu and Kashmir Vigilance Organisation Monday presented charge-sheet against a former minister and MLA Reasi for allegedly acquiring assents disproportionate More

  • Court Watch

JK Chief Secretary gets 1 day to file compliance report

‘Bureaucrats Need To Be Pulled Up For Taking Judicial Process For Granted’



Srinagar, Dec 3: The Jammu and Kashmir Monday granted one more day to the Chief Secretary to file a compliance report in a case of rehabilitation of poor girls ‘exploited in the garb of providing jobs More

  • World

Now we have a state: Abbas

Ramallah, West Bank, Dec 3: Palestinian President Mahmoud Abbas returned to the West Bank after winning upgraded UN status for the Palestinians, telling cheering crowds: “Yes, now we have a state.”  More

  • Pulwama

Pulwama sans lavatories

People face inconvenience

Pulwama: Failure of the municipal authorities to construct public lavatories here is causing immense problems to the people. Though Pulwama was accorded district status nearly three decades ago it sans More

  • GKeducation&Careers

Student Counseling:An area of darkness

There’s a pressing need to make counseling services available in government schools, universities and colleges



As reports of student stress and suicides because of academic,peer, and parental pressures multiply, country top schools managements have been forced to wake up to the importance of student counseling More

Designed Developed and Maintaned By Imobisoft Ltd /Algosol Software Solutions