Telcos in JK eying Tata's market

Docomo wind up to release huge subscriber base

MUKEET AKMALI

Srinagar, Dec 5: With Tata Teleservices set to wind up its operations in J&K next month, telecom companies operating in the state are planning to woo the huge subscriber base of the Tata.
 The cellular companies like Airtel, Aircel, Reliance and Idea are mulling to launch “attractive” schemes to woo the Tata subscribers. 
 IDEA has already launched massive market campaign to woo around 50,000 Tata subscribers in the state. “We are offering a variety of plans to our customers. Our focus will be on providing quality services at affordable rates,” said an executive of Idea.
 To mention IDEA Cellular, India’s 3rd largest mobile operator has won back spectrum in J&K in the just concluded Spectrum Auctions.  The company has over 2 lakh subscribers in J&K.
 According to sources, cellular companies have asked their franchisees to launch door-to-door campaign for increasing the consumer base.
 “With 50,000 subscribers of Tata becoming free after the company winds up its operations in the state, the market to that extent will become open for different players,” experts said, adding that now it depended on the companies how attractive packages they offered to grab the market.
 Market analysts said that in the coming days the companies will launch massive ad campaigns to get as much customers as they can from the market.
 “For the customers it is a wonderful thing to happen. Because the companies will try to offer attractive schemes to get hold on the market,” they said.
 The customers who feel ditched by Tata Teleservices said that they were also looking for other companies who would provide them the internet services. “I am aware that my Tata photon device will be rendered useless after January. I am now looking for the other companies who will provide best offers on  internet portable devices for use,” Zahid Ahmad , a Kashmir university student. 
 Pertinently, TATA has withdrawn its bid for spectrum allocation for Jammu and Kashmir. The company had launched its services in J&K in 2008. It was required to update its licence by November, 12, 2012, by getting spectrum, which it has failed to do. The company will wind up in J&K from January 17, 2013.
 The company has also directed its distributors in J&K not to issue any fresh connections both for mobilephone or Tata Photon internet. However, it has asked them to continue providing service to the existing customers till January 18, 2013.  

Lastupdate on : Wed, 5 Dec 2012 21:30:00 Makkah time
Lastupdate on : Wed, 5 Dec 2012 18:30:00 GMT
Lastupdate on : Thu, 6 Dec 2012 00:00:00 IST




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