Srinagar, June 11: World’s advanced TV operating platform, the Digital Direct Broadcast (DDB)  was launched in Mumbai the other day.
 The DDB Foundation, a union of seven technology titans, unveiled their most prestigious innovation - the Digital Direct Broadcast technology platform.
 The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform, a DDB statement to Greater Kashmir said.
 Giving details it said the revolutionary technology is pioneered by: STMicroelectronics - World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio-video technology, Strata – World’s leading sound technology and is presented by Videocon d2h  - India’s advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand.
 The DDB Research Foundation also announced noted Bollywood actor Priyanka Chopra as the Brand Ambassador for the DDB technology Platform across the Indian subcontinent.
 The DDB technology platform sets new Global standards in Home Entertainment Experience, something the World has never seen before.
 DDB technology platform will optimize TV viewing experience with the convergence of various features never experienced before on a single platform!

Lastupdate on : Mon, 11 Jun 2012 21:30:00 Makkah time
Lastupdate on : Mon, 11 Jun 2012 18:30:00 GMT
Lastupdate on : Tue, 12 Jun 2012 00:00:00 IST