Srinagar, June 27: Maintaining that traditional and heritage handicrafts of the State are its “real identity”, Minister for Industries and Commerce, S S Slathia today called for a pragmatic and workable business-cum-revival plan for J&K Handicrafts (Sales and Exports) Corporation.
 The minister also stressed the need for providing marketing facilities to the artisans, while urging the corporation to establish a sound and sustainable economic foundation for itself.
 Speaking at the 118th meeting of Board of Directors of the corporation, the Minister urged for diversification of its marketing strategy.
 While emphasizing for opening of new Sales- Outlets at prominent tourist spots in the State and across the country, Slathia called for a massive publicity drive in and outside the country about the Kashmiri brand of handicrafts in the global.
 The Minister enjoined upon the management of the corporation to update its balance sheet so that it can avail bank credit to effect the purchases of quality products directly from the artisans for sale purpose on reasonable and competitive rates.
 It was revealed at the meeting that the corporation has decided to participate in the International Fairs to showcase State’s handicrafts at global level in a big way.
 It has submitted a proposal to the Development Commissioner ( Handicrafts), Government of India for approval to participate in New York International Craft Show from August 19-23 this year, International Autumn Fair, Biraninghuam (UK) from September 2 to 5, ALF Artigino Milan, Italay from December 1-9 and Amblente, Frankfurt, Germany from February 15-19, 2013. The corporation has also started renovation of its showrooms in a phase manner.
 The corporation has also undertaken an ambitious computerization programme for its branches all over the country to ensure proper control and monitoring of inventory Sales, expenditure and revenue generation through Tally India Pvt Ltd and DOACE.

Lastupdate on : Wed, 27 Jun 2012 21:30:00 Makkah time
Lastupdate on : Wed, 27 Jun 2012 18:30:00 GMT
Lastupdate on : Thu, 28 Jun 2012 00:00:00 IST