Srinagar, May 4: As India eagerly awaits the kick off of Aamir Khan’s TV debut with Satyamev Jayate, brand Airtel today announced its association with the show as title sponsor.
 Sponsored by Airtel, Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan - who will be hosting the show has also conceptualized as well as produced it.
 The show aims to tackle burning social issues and features the stories of real people.
 The show is all set to create a new wave in the world of reality television in India. “As a brand for the masses, Airtel has always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today's India.”
 The theme of connecting with people across India is a common focus for both Satyamev Jayate and brand Airtel, the company in a statement said.
 “We are excited to be associated with this show and look forward to the role it will play in entertaining the masses while bringing inspiring stories to the fore,” said Bharat Bambawale, Director – Global Brand, Bharti Airtel.
 “Specifically for Satyamev Jayate, Airtel has reduced the cost of SMSes to the show from Rs 3 to Re 1 – all revenue collected via SMS will be donated by the company towards charity,” it said.
 Satyamev Jayate will be aired in over 8 languages across Star TV network channels and Doordarshan at 11 am on every Sunday starting May 6, a first in the history of Indian television wherein a show will be simulcast on 9 channels including DD.

Lastupdate on : Fri, 4 May 2012 21:30:00 Makkah time
Lastupdate on : Fri, 4 May 2012 18:30:00 GMT
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