Another Emerging Market

Close to 2.2 billion dollars will be invested in the new retailing market in India



The earliest retailing in India started with the ‘paan shop’ concept, a small shop, more often in a size ranging from 20 square feet selling betel leaves (paan), cigarettes and ‘bidi’. A little larger version came into existence which is known as the ‘Kiryana’ store and this store sells grocery also to the needs of the local people. These small stores are very large in number in India and are run by families. Hence, they are popularly known as ‘mom and pop’ stores. Later, Departmental Stores and the government subsidized Super Stores selling clothing fabric, apparel and other life style products came into existence. Now, corporate organizations realizing the significance of retailing are opening their stores nationally bringing in the ‘Chain Store’ concept. Alongside this retail growth we now see the evolution of many large Malls and Hypermarkets, which are a destination for happy shopping, dining and entertainment. Retailing in India is unique as even today all the forms mentioned above are coexisting.
The Key drivers of growth of organized retailing in India are the following:
Growth of consumerism, changing life style, availability of numerous brands - both national and international, increased media exposure and higher spending power of the consumer have increased the levels of domestic consumption in India. India has an enviable customer base with its vast 1 billion above population, which has 890 million people under 45 years of age and over 480 million classified as middle class population. India is a glorious market and the number of effective middle class consumer is expected to rise to over 600 million by 31 march 2012. The positive attitude of the Government and its desire to further open up various sectors and privatize some viz. telecom, energy, aviation, insurance, infrastructure, etc. is resulting in the constant upgrading of products, processes and services for our customers. It is expected that in the next two years modern retail will provide 2.2 million jobs and provide local employment opportunities. This will see a good proportion of ‘first time’ employment and 20% of organized retail employees will be tax payers. Of the total employees, 50% or more will be women and this will empower women more. To cater to this huge demand for human resource, many educational institutes have started offering specialized retail courses and training.
The retail infrastructure is developing fast as 100% FDI in real estate development projects is allowed. About 40 million square feet of retail space will be created over next 5 years by existing retailers and this growth will enable more retail stores to be established in India in future. Close to 2.2 billion dollars will be invested in warehousing and distribution, fine tuning supply chain management and this will enable faster reach of products to consumers at less expenses, reducing considerably wastages in the supply chain. With its inherent technology strengths and advanced technology development in retail, India can look forward to becoming the backbone and backend management of global supply chain. Enterprise Resource Planning packages have been deployed in the top Indian retailing companies and soon Electronic Data Interchange efficiencies will be achieved. Bar-coding all products following uniform standards will enable easier product identification, product tracking and product replenishment processes.
The status of the retail sector will depend a lot on external factors like government regulations and retail estate prices, besides the strategies and activities of the retailers and demands of the customers. Some other factors that will propel growth are increased investments, a faster pan-India spread, allowing retail to work 24 hours 7 days a week and creating a single-window for obtaining licenses to open and run stores in India. Organized retail is poised to grow and see its boom time. For many, modern retailing in India is going to be the future as it has the capability to percolate into smaller towns and even villages. The opportunity for retailers to yet enjoy the first mover advantage is there for the taking and retailing will grow from strength to strength in India in all product categories.

Author is Doctoral Research Scholar, at Pondicherry University. Reach him at

Lastupdate on : Mon, 12 Nov 2012 21:30:00 Makkah time
Lastupdate on : Mon, 12 Nov 2012 18:30:00 GMT
Lastupdate on : Tue, 13 Nov 2012 00:00:00 IST

  • StumbleUpon
  • Digg
  • TwitThis
  • Mixx
  • Technorati
  • Facebook
  • NewsVine
  • Reddit
  • Google
  • LinkedIn
  • YahooMyWeb
  • Print News

Enter the Security code exactly as you see it in the image security code is CaSe SeNsItIvE(Cookies must be enabled)

  • Kashmir

High Court pulls up SIT over slow probe

‘File Report Or Charge-Sheet By November 30’



Srinagar, Nov 12: The Jammu and Kashmir High court Monday directed the Special Investigation Team, probing the killing of 12th class student Tufail Matoo of Saidakadal here, to complete the probe and file More

  • Srinagar City

LD Hospital new block inauguration delayed

UEED forgets timely construction of STP


Srinagar, Nov 12: The new block at Valley’s sole maternity hospital, the LD Hospital will not be thrown open for public in December as scheduled but is feared to be delayed by a year. Reasons:  Authorities More

  • Jammu

‘Gandhi intended to make Urdu India’s official language’


Kishtwar, Nov 12: In connection with World Urdu Day and birth anniversary of Maulana Abul Kalaam Azad, Kishtwar Campus University of Jammu in collaboration with National Council for promotion of Urdu Language More

  • South Asia

Karachi violence toll 83

Islamabad, Nov 12: The week-long toll in the violence in Pakistan's port city of Karachi rose to 83 Monday after two more people were shot dead in target killings.Sindh Inspector General of Police Fayyaz More

  • World

Russia to help exhume Arafat's remains

Gaza, Nov 12: Russian experts will be part of an international group tasked with exhuming the body of the late Palestinian leader Yasser Arafat, alleged to have been poisoned by polonium, Palestinian President More

  • Health

To fight diabetes, development alone won't do: IDF chief



New Delhi, Nov 12: Development without any focus on health is the reason for the increasing burden of lifestyle diseases like diabetes, International Diabetes Federation President Jean Claude Mbanya said More

  • Kangan

Desecration of graveyard triggers protest at Sumbal



Sumbal (Bandipora), Nov 12: People on Tuesday staged massive protest against alleged desecration of a graveyard at Tengpora here and demanded action against the accused.   Hundreds of people More

Designed Developed and Maintaned By Imobisoft Ltd /Algosol Software Solutions