Watch it with caution

The trick is to not let television overtake your life

The World Television Day

DR RAJA MUZAFFAR BHAT

Television has become one of the most influential forms of media, where images, forms, styles and ideas are mobilized. This because of the considerable convenience it offers to its audience worldwide, of all ages, nationalities and social status. Television does not require literacy and presents information in audiovisual form requiring no extra skills for comprehension.
The UN recognizes the significance of television broadcasting as a primal means of communication and a standard gateway of information for the masses, most importantly in least-developed countries. Television plays an effective role in disseminating information and knowledge and serves a powerful tool for reflecting and shaping human conditions and aspirations.
Fostering freedom of expression and increasing cultural diversity in the media, particularly by improving the endogenous production capacities and supporting the distribution of quality audio-visual programmes are highly prioritised by UNESCO programmes, including the Intergovernmental Programme for the Development of Communication (IPDC).
The World Summit on the Information Society (WSIS), organized by the International Telecommunication Union (ITU), in close cooperation with other UN Agencies, will be held next month in Geneva, Switzerland. UNESCO with its unique mandate to promote the free exchange of ideas and knowledge plays a key role in the WSIS preparation. UNESCO’s contribution incorporates the ethical, legal and socio-cultural dimensions of the Information Society.
UNESCO strongly believes that sustaining high quality television programming results to a well-informed enlightened public with the ability to participate in public debates and struggle for political issues of common interest, hence emphasizing the crucial role of television in promoting democracy. 
While one can watch all kinds of programmes, many educative and informative programmes are of great help to the students and the masses. The people can be imparted with much information and education through the television programmes.
The politicians, religious scholars, scientists, social workers and other eminent persons can talk to people directly through the medium of television. Thus the benefits of television are numerous. People can hear the point of view of all eminent persons, which can greatly help them in framing their opinions. They can acquire lots of information regarding, science, politics, world affairs and social problems.
But Television watchers should choose the timings and programmes to save time and mind. The time saved by doing so can be spent time with family, and friends. Viewers must also be choosy about what to watch and what not to. Many vulgar advertisements, dramas, and films are telecast; so beware.
Television also encourages passivity. There’s no doubt that television does have its benefits if carefully selected programs are viewed. It’s a way to stay informed about what’s happening in the world. Plus, there are variety of channels that offer educational and religious programming where you learn new things. The trick is to not let television overtake your life or the life of your family to the exclusion of other more important activities. Let television be a treat rather than a daily ritual.

Feedback at muzaffar.rti@gmail.com

Lastupdate on : Tue, 20 Nov 2012 21:30:00 Makkah time
Lastupdate on : Tue, 20 Nov 2012 18:30:00 GMT
Lastupdate on : Wed, 21 Nov 2012 00:00:00 IST




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