Vodafone announces winners of drive into big league


Srinagar, Oct 30: Vodafone India, one of India’s leading telecommunications service providers, announced the winners of ‘Vodafone Drive into the Big League – II’ and ‘Vodafone Join the Team’, two unique and innovative engagement initiatives in the build-up to the second season of India’s racing event at the Buddh International Circuit (BIC) at Greater Noida, the company in a statement said.
 At the close of three months of high activity-led selection and elimination process, M/s Sequel Logistics Private Limited was declared winner of the ‘Vodafone Drive into the Big League – II’ - an annual initiative by Vodafone India, to provide a fillip to the SME sector and give them a money-can’t-buy-experience of having their company logo on the Vodafone McLaren Mercedes cars during the race weekend. S Rajkumar, COO & Director, Sequel Logistics Private Limited received this honour at the hands of Naveen Chopra, Director, Vodafone Business Services in the presence of Vodafone McLaren Mercedes racing legend Lewis Hamilton.
 Receiving the coveted honour of being the guest sponsor, S Rajkumar, COO & Director, Sequel Logistics Private Ltd said, “This is an incredible moment and I am speechless. On behalf of the entire organisation, I am very grateful to Vodafone for creating this wonderful platform for enabling SMEs like us to gain centrestage. It is once-in-a-lifetime experience to see our logo being showcased on global stage as the Vodafone McLaren Mercedes cars race through the circuit during race weekend. We are sure this is going to benefit us invaluably in terms of building more equity for our brand and our products and services.”
 Leveraging its global and exclusive relationship with McLaren Mercedes since 2007, Vodafone has been engaging and providing customers with unique content and great experiential events and promotions through access to the team, the drivers and other assets. One such pioneering initiative has been ‘Join the Team’ which Vodafone has been spearheading since 2009, much before the big race came to India. The initiative facilitates lucky customers to win a grand opportunity to spend the race weekend with the Vodafone McLaren Mercedes team in Delhi. Over 600,000 enthusiasts engaged online and via sms to participate in this contest of which 2000 sent in complete entries.
 The four lucky winners of this year’s ‘Join the Team’ are Rahul Chhabria (Mumbai), Parth Doshi (Mumbai), Anshita Rastogi (Delhi) and Paras Gupta (Delhi) and they will spend the weekend of their lives enjoying full hospitality staying with the Vodafone McLaren Mercedes team. They will get complete access to the Paddock club, Pit lane, team garage and will also participate in pit crew practice along with the two racing stars. The winners were greeted on stage by racing icon, Lewis Hamilton.

Lastupdate on : Tue, 30 Oct 2012 21:30:00 Makkah time
Lastupdate on : Tue, 30 Oct 2012 18:30:00 GMT
Lastupdate on : Wed, 31 Oct 2012 00:00:00 IST

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