JK kicks off tourism promotion campaign at Gujarat


Ahmadabad, Apr 3: Jammu and Kashmir Tourism Department in association with Tour and Travel fraternity of Kashmir today kicked off the campaign for promoting Tourism at Ahmedabad (Gujarat).
 The programme was inaugurated by Minister for Tourism, Ghulam Ahmad Mir in presence of Gujarat Travel Agents Association, Adventure Tour Operators Association of India, Representatives of Gujarat Tourism, J&K Tourism Alliance, Association of Kashmir Tour Operators (AKTO), Kashmir Hotel and Restaurant Owners Association (KHARA), Hoteliers Club, Kashmir Hotel and Restaurant Owners Federation (KHAROF) and other prominent tour and travel players of J&K and Gujarat.
 Tourism Minister while interacting with the tour operators of Gujarat and other States, expressed his gratitude to Gujarati’s in general, who have supported Kashmir in tough times and have always been supporting. 
 He said, “Guajaratis have supported Kashmiris in turbulent times and we can never forget that.”
 “Our campaign for 2013 is Explore New Kashmir”, he said and added that Gujarat and Guajaratis live in the hearts of Kashmiris so “we could not think of any other place than Ahmedabad to kick off this campaign in the country.” 
 “The new destinations which will be focused in 2013 include Kokernag, Veerinag, Deksum, Watlab, Manasbal, Wadwan, Simthan pass, Yusmarg, Lolab, and Gurez”, he informed.
 The Minister said J&K Tourism Department was launching road shows and promoting new initiatives of the Department under the tagline “Explore New Kashmir”.
 Mir    assured Gujarat tour and travel operators of full support and co-operation.
 He said the J&K Government is extensively worked on new facets of tourism products. “These activities include new skiing techniques and programmes, regular ice skating championships snowboarding, Snow Cricket, Snow Rugby, Snow Zorbing, and Helliskiing”, and adding that in addition to these activities Government has installed Hot air balloon activity in Srinagar and now is exploring the same at resorts like Gulmarg and Pahalgam.

Lastupdate on : Wed, 3 Apr 2013 21:30:00 Makkah time
Lastupdate on : Wed, 3 Apr 2013 18:30:00 GMT
Lastupdate on : Thu, 4 Apr 2013 00:00:00 IST

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