Silk Mark Expo inaugurated at Jammu

Event provides platform to silk lovers: Mir


Jammu, Feb 2: Minister for Agriculture, Ghulam Hassan Mir this evening inaugurated ‘Silk Mark Expo’ at Kala Kendra Jammu, showcasing a range of 100 per cent pure Silk from remote weaving clusters of J&K and other parts of the country, an official statement said.
 The Expo at Jammu is the 15th in the series which will conclude on February 10. 45 participants from 14 states have setup their stalls under one roof at the exhibition.
 Director Sericulture, S Danbir Singh, Director Centre Silk Board, Dr. K A. Sahaf, Dr. Priya Ranjan from Bangalore, Additional Director sericulture, Kashmir, Farooq Ahmed, Additional Director sericulture, Jammu Chadgal were present on the occasion.
 The Minister said that the objective of the Expo was to make aware the consumers to buy product with ‘Silk Mark’ only.
 He said that the government was making all efforts to provide guaranteed pure silk with varieties of choices to the people at their doorstep.
 He said that J&K was the leading state in producing Bivoltine Silk as the geographical conditions here were very much conducive for it.
 Mir said the Silk Mark was an initiative of central Silk Board.  He said within just a short span of six and a half years, SMOI had achieved spectacular success in enrolling around 2000 Quality Authorized Users and making available 15 million silk mark labeled products in the consumer market.
 The Minister said the Silk Mark Expo provided an excellent platform for the silk lovers who care for its aesthetic value, to come and experience the most premium silks showcased by the master craftsmen and weavers hailing from far-flung weaving clusters of India.
 “These products are made available to the consumers with an assurance of purity and general quality under the Silk Mark Label. On the other hand, upcoming silk manufacturers and traders under the fold of silk mark are provided with much needed marketing avenue to showcase and sell their products to the elite clients of the city,” he maintained.
 Mir said the Expo provided an opportunity to get direct feedback from the consumers. He said these Expos also provided great thrust to generic promotion of silk by building up the brand equity of Silk Mark.

Lastupdate on : Sat, 2 Feb 2013 21:30:00 Makkah time
Lastupdate on : Sat, 2 Feb 2013 18:30:00 GMT
Lastupdate on : Sun, 3 Feb 2013 00:00:00 IST

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