‘Dream big to achieve big’

His intense desire to give something great to Kashmir inspired him to launch a successful enterprise. In a short span of time after its launch his Banday Group of Companies reached a scale where it provides employment to over a thousand persons  in the Valley.
Ashiq Banday in an interview with GK reporter Mukeet Akmali shares his experiences in business. Excerpts

Tell us something about yourself.
I hail from a small town of Pampore. After completing my graduation in the Valley, I moved to New Delhi where I did MBA with specialisation in corporate social responsibility. To pursue ‘fundamentals of business’, I joined a well established and reputed company and during this time I had ample opportunity to travel extensively in the regions of Mumbai, Delhi, Kolkota and other parts of India.

How did the idea to start your company strike your mind?
While being outside Kashmir, I always felt a pinch of being away from my near and dear ones. Side by side a feeling got ingrained into me to develop something in Kashmir that is as great as we see outside J&K. I started believing in creating a Product rather than a Brand which would be manufactured in the Valley. This thought and belief inspired me to start Banday Impex Group and the group in a very short span of time has been fortunate to build the reputed brands like Rehmat, Hidden Valley and Diamond. These brands today have created a niche in Kashmir and also sufficient job opportunities.

What is your business strategy?
The endeavour and strategy of the BIPL Enterprise has been to create products with virtuous processes, technologies and providing services that will compete with multinational companies. We continuously focus on the uniqueness of product through innovate technology to meet expectation of our valued consumers.

What is BIPL’s speciality as a performer?
The culture of innovation and renovation and extensive Research and Development facilities in the company have given us a distinct advantage. It has helped the company to create value that can be sustained over the long term by offering consumers a wide variety of high quality and safe products. I have always dreamed to make BIPL as powerhouse of employment in the Valley.  It is the dedicated efforts of likeminded people that have made BIPL a successful business enterprise. I am convinced that more we engage with professional people more we will be making the future of our business enterprise and in doing so we create avenues of employment in the Valley of Kashmir. 

Tell us about the steps you have taken to improve on the Manufacturing and Quality Assurance Techniques?
Group’s remarkable growth and diversification have been achieved on account of emphasis on quality at all levels. Every stage from procurement of raw materials to the finished product is monitored with utmost care and attention. BIPL picks up the best and take them through a comprehensive, repeatable, quality control program. The company ensures that their inventory passes the stringent tests for Physical and organoleptic properties as well as microbiological levels. Group is committed to maintaining high standards in all its endeavours.

How you are helping reduce unemployment in the Valley?
Within a very short span of time BIPL House has earned the trust and respect and is acknowledged amongst Valley’s ‘Most Respected Companies’.Constant innovation, stringent quality parameters and diversified product range have made the Banday Impex  Pvt. Ltd. Group a multi-crore enterprise since its inception.
The company’s activities in the Valley have facilitated direct and indirect employment and BIPL today provides livelihood to more than one thousand people including farmers, packaging materials suppliers, services and other goods. BIPL as a company is responsible organization that facilitates initiatives that help improve the quality of life in the communities wherever they operate.

At a time when majority of youngsters in Kashmir seem to be giving utmost priority to government job, how much potential do you find for businesses in the Valley?
Service sector has been dominant in Kashmir valley for generations followed by employment in agriculture and horticulture. We need to give youths of Kashmir the equal opportunity to work for business and industries. This would mean changing our thoughts and creating values in such businesses and industries. Private sector has a very vital role to solve the problem of unemployment in the state as well as in Kashmir. The greater connectivity and excellent conditions are bound to boost up the Industries in Kashmir. We ought to strive to see that the manufacturing or services units in the Valley prosper the same way as we see in the other parts of India. It may be a distant dream but let us make it happen. Dream big to achieve big so as to compete with outside world. There are great potential in our people to work and we need to create atmosphere in the state to work and live life to the fullest. In absence of such dreams the youths will be forced to work outside which is great loss of opportunity that entrepreneurs can build on from now for next generation.

What are your future plans?
Our business has just started to begin and my dream will come true only when I see that I create ample job opportunities for the youths of Kashmir to enjoy the employment in their home towns.  We are just decade old group with its key manufacturing operations at Khonmoh Industrial Estate, Kashmir and operating offices in Delhi and Mumbai. The group is providing economic opportunity to the state of J&K by carrying its manufacturing in the valley with international standards. We would like to be major contributors to J&K for creating Gross State Domestic Product and employment through Industrial revolution.

What is the vision of your company?
It is the modest beginning and we are on the right path to make it as big as we can dream through the creativity and engagement from the people of the Valley.  The vision is simple to make the business house a reputed FMCG Company.

Lastupdate on : Sun, 27 Jan 2013 21:30:00 Makkah time
Lastupdate on : Sun, 27 Jan 2013 18:30:00 GMT
Lastupdate on : Mon, 28 Jan 2013 00:00:00 IST

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