A journey through the colours of JK

JK Bank wall calendar-2013

MUKEET AKMALI

Srinagar, Jan 4: In what would help publicise Kashmir on international tourism market, J&K Bank, state’s only listed company, has taken lead to reach to the unreached by using its wall calendars projecting multidimensional beauty of the state.
The bank incorporated in 1938, kicked off its platinum jubilee celebrations when the chairman and chief executive officer of the bank Mushtaq Ahmad unveiled the bank’s wall calendar – 2013.
The calendar carrying the magnificent images depicting unmatched natural heritage of Kashmir, Jammu and Ladakh is as good as a ‘journey through the colours of J&K’, which incidentally is the theme of the calendar.
The calendar displays various magnificent, scenic and mundane yet magical visuals of places, spots from across the state, few of which are still not popular among the residents of and visitors to the state.
Notably, the bank, as a “responsible corporate citizen”, shifted its focus on the promotion of tourism and has been successfully using its wall and table calendars to let the world know about the huge unexplored natural heritage of the state, besides highlighting the places which are known worldwide for magnificent beauty.
The chairman of the bank, Mushtaq Ahmad, while describing his concept of promoting J&K state on the world tourism map says: “Tourism is one of the major strengths of our economy. Inflow of more tourists into our state means more employment avenues for our youth. As a responsible corporate citizen we have a role to play in its promotion. This time we have capitalised on the distinct feature of our state for experiencing all the four seasons in a year and captured the journey through amazing colours of all the four seasons in the state.”
The chairman said: “The perception that calendar here has become synonymous with the J&K Bank calendar is a greater compliment from our people that we receive with respect and responsibility. The Bank’s calendar has, over the years, earned an element of trust and authenticity among the people.”
The chairman said the theme of the calendar is based on a well thought-out plan and accordingly the shooting of places is assigned to the photographer who travels to the respective places across the state. Notably, one of the talented photographers of the state who has gained popularity at the national as well as at the international levels for his skilful painting with light, Mukhtar Ahmad, has been engaged by the bank since 2011 to capture less seen and unexplored natural heritage of all the three regions of the state.
While talking to Greater Kashmir about his association with J&K Bank wall calendar, Mukhtar Ahmad says: “It was in the month of October 2010 when I was called by the bank’s corporate communication head, Sajjad Bazaz, who had fixed my appointment with the Chairman and CEO of the bank, Mushtaq Ahmad. I never knew what the meeting was all about. I was taken to the office chamber of CEO where I displayed some of my landscape images pertaining to the state of J&K in presence of all the Bank executives.”
“Some images were much appreciated and I was told the images shortlisted were going to be printed on the wall calendar of the Bank for the year 2011.”
He said: “I remember before start of my image presentation, the chairman of the bank had told me that he wanted to exhibit those images on the calendar that would cheer up the mood of people – be it in state or outside the state. At the same time he never forgot to tell me images should be tourism oriented images as our state has the tourism as the priority sector.”
He said, “The bank decides the theme and as per the selected theme I travel length and breadth of the state to capture the required images. I am proud to be associated with the bank’s calendar, as it’s not a bank calendar but it’s a state calendar.”
“This being my third straight year when my images are being printed on this prestigious wall calendar and I take it as an honour to give my best shots where my images give ultimately a reason to the people to hang the bank calendar in their corporate houses as well as in their homes,” Mukhtar said.
He said, “Let me admit this fact that my association with the bank has been useful for me to upgrade my professional capabilities, as the bank has a professional team in the corporate communication department who have varied expertise in the field of mass communication.”

Lastupdate on : Fri, 4 Jan 2013 21:30:00 Makkah time
Lastupdate on : Fri, 4 Jan 2013 18:30:00 GMT
Lastupdate on : Sat, 5 Jan 2013 00:00:00 IST




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