Beware of TV content

Need for parents to act responsibly

Whatisup

SAJJAD BAZAZ

Delhi gang rape has sent shivers down the spine of everyone. Of course, it’s a matter of huge concern. But a few questions loom large and are yet to be answered. Is this a challenge only to government and law and order authorities to curb this menace? Why these incidents are growing alarmingly?
Government cannot shy away from the responsibilities of protecting its citizens. But in the case of incidents like violence against women, it’s the society on the whole which is responsible. And here the onus lies more on the parents. Unfortunately parents feel glad in leaving their toddlers exposed to the countless risks in unknown territories, especially in cyber space.
Precisely, television and internet are the two modes which are proving detrimental to the safety of children especially girl child and women. Countless incidents of crime like rape and murder have been reported in media which actually were planned and organized on the social networking platforms. A case in point is a rape victim in Delhi. The women was befriended and lured by two men through a social network site for a face to face meeting.
So unhealthy use of Internet is assuming dangerous dimensions as everyone and everything in the cyber space is emerging as an evil taking toll of our youth – where some turn out as oppressors and some as oppressed. So elders are duty bound to keep a track on the activities of their young ones while roaming in the cyber space and give a lesson to them about risks associated with it.
Now coming to the impact of television on society vis-à-vis social change. Normally change is always for betterment. But the content and presentation of the programmes telecast from television channels is fast leading to erosion of moral values of a society. In the name of creativity in content development, particularly in advertisements, vulgarity is promoted. The promotion of this vulgarity has been one of the major reasons of converting the minds, particularly the young ones into perverted individuals.
Even as there’s a defined code of conduct for advertisements (ads), we see television channels flooded with objectionable content. The advertisements are a source of survival for the channels, but that doesn’t mean they can accept a vulgar ad for telecast. What’s most surprising is that these vulgar ads focus more on obscenity than on the product or service of a company.
I agree that a certain amount of creativity is always desired, but it should not be promoting immorality. Advertising is a communication tool which reaches the entire family sitting together in the dining room. Ours is a society where a majority still has a single television set in their family, where parents and kids watch TV together.
I will not pinpoint any particular ad currently on air which I think is crossing the line. An ad showing a not-so-good-looking young man attracting five women, just because he uses a certain kind of perfume or body spray, is really sending the wrong signal to society, particularly to the young minds. One fails to understand what connection a particular brand of cement ad showing a woman in bikini coming out of water. I feel it’s simply commoditization and exploitation of women and promotion of vulgarity.
We still have time to put an end to the changing pattern of television programmes today, promoting most of the time immoral values which have brought embarrassment to the responsible parents as watching a TV serial or a reality show with their kids is as good as sitting on a live time bomb. The ad business needs to be put under scanner and severe strictures should be applied on those who promote vulgarity. There’s need to maintain a line of control between informative, creative and vulgar. It should be protected cautiously to help the social change for betterment.
At the same time, parents have to be watchful and act responsibility while taking decisions with regard to the development of their child. They too should not push their kids into modernity at the cost of losing moral values.

Lastupdate on : Mon, 7 Jan 2013 21:30:00 Makkah time
Lastupdate on : Mon, 7 Jan 2013 18:30:00 GMT
Lastupdate on : Tue, 8 Jan 2013 00:00:00 IST




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