It has taken some time coming but Micromax is now the largest smartphone vendor in India, according to international research firm Canalys.
The report released Wednesday gave the Indian smartphone manufacturer a 22 per cent market share, ahead of the Korean tech giant who has a 20 per cent share. Canalys said the “incredible performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smart phones, the company in a statement said.
It quoted Canalys Analyst Rushabh Doshi as saying, “Canalys believes catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones.”
However, Samsung has countered the findings by releasing figures from research firm Gfk which it claimed was “based on actual sales”. “Samsung’s volume market share in the October-December 2014 quarter was 34.3% and the value market share was 35.8%.”