Nanotechnology labels to outsmart silk counterfeiters

MUKEET AKMALI

Srinagar, May 28: In a bid to safeguard silk sector, the government of India has introduced nanotechnology labels to outsmart counterfeiters. In Jammu and Kashmir, Silk Mark (JK Chapter) will facilitate introduction of high-tech fusion for the benefit of authorized users of Silk Mark in J&K.
 The Silk Mark fusion label, an initiative by Ministry of Textile, is a high tech quality assurance label fixed by heat transfer mechanism with the help of specially designed fusion machine on silk items to differentiate the original silk from “fake”.
 KS Gopal, Scientist, Centre Silk Board, Bangalore said that the Silk Mark fusion label was loaded with nanotechnology particles. “The label is loaded with many security features. It has hidden text ‘Promoted by Government of India’ which is visible under UV light. Label has also feature for consumers–Track & Trace facility. Consumers can send the six digit label number through SMS to a dedicated number which will authenticate through a return SMS,” Gopal said.
 He added that once a customer calls the label number, the reply SMS will give him/her details about the authorized dealers of Silk and address of the shop or workshop from where the product has been purchased.
 “If the silk purchased is fake and the label on it duplicate, the customer will not get any SMS,” Gopal added. 
 He said that India is the largest consumer of silk in the world. While buying silk one of the major factors worrying consumers is purity aspect like gold.
 The scientific work for invention of cheap imitation of Natural silk may be in progress, but in the market place there are numerous other textile materials sold in the name of silk i.e. Art silk, Artificial silk and other glamorous names.
 Pertinently,  Ministry of Textiles- Govt of India came up with an initiative of Silk Mark Scheme during 2004 for the benefit of silk consumers in the country which is being implemented by Silk Mark Organization of India under Central Silk Board head quartered at Bangalore.
 Saadat Hamid Khan, Assistant Director, Silk Board Srinagar said that with cheap imitations of silk flooding the market it is very important to come up with innovations to outsmart counterfeiters.
 Khan said Silk Mark, JK chapter had organized a training cum workshop on High-Tech Fusion here for the benefit of authorized users of Silk Mark from J&K state.
 “This effort will boost the sericulture industry as this will helping increasing the consumption of pure silk in the state,” he said
 Pertinently, once a major support to state economy, the famed Silk Industry of Kashmir has faced severe decay over the years.

Lastupdate on : Tue, 28 May 2013 21:30:00 Makkah time
Lastupdate on : Tue, 28 May 2013 18:30:00 GMT
Lastupdate on : Wed, 29 May 2013 00:00:00 IST




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