97% Indian travellers eye 'sustainable' tourism in 2018: Survey

A sustainable tourism implies that neither the natural environment nor the socio-cultural fabric of tourist destinations is impacted by the arrival of tourists.

PTI
Mumbai, Publish Date: Apr 23 2018 12:45AM | Updated Date: Apr 23 2018 12:45AM
97% Indian travellers eye 'sustainable' tourism in 2018: SurveyRepresentational Pic

About 97 per cent Indian tourists are looking forward to travel 'sustainably' during their holidays to have an enriching experience and for this they will not mind doling out extra money, says a report. 

A sustainable tourism implies that neither the natural environment nor the socio-cultural fabric of tourist destinations is impacted by the arrival of tourists.

According to a survey by Netherland-based travel e-commerce company Booking.Com,  around 97 per cent of Indian travellers want to travel sustainably in 2018 with 88 per cent of them willing to pay an extra premium to ensure the same.

It revealed that while 73 per cent of current Indian travellers always or often opt for sustainable travel, around 32 per cent are willing to pay at least 15 per cent more to ensure as low an impact on the environment as possible.

The survey found that Indian travellers are the most willing to pay the premium closely followed by Brazilians and Chinese.

The sustainability measures are not an inconvenience, as many Indian travellers indicated they engage in sustainable travel behaviour because it adds a positive experience to their trip, it added.