CUK to hold int’l conference on ‘Tourism in Conflict Situations’ in Leh

Indian Tourism and Hospitality Congress (ITHC) and Central Institute of Buddhist Studies (CIBS) are the collaborating partners for the conference, a spokesperson of the CUK said.

GKNN
Srinagar, Publish Date: Aug 22 2017 11:34PM | Updated Date: Aug 22 2017 11:34PM
CUK to hold int’l conference on ‘Tourism in Conflict Situations’ in LehRepresentational Pic

To encourage scholars, academicians and industrialists to ponder and write about the relationship of “Conflict and Tourism” and come up with research papers, case studies, suggestions in order to improve the tourism activities of such destinations, the Department of Tourism Studies, Central University of Kashmir (CUK) is organising a two-day International Conference on “Recovery Marketing Strategies for Tourist Destinations in Conflict Situations” at Central Institute of Buddhist Studies, Leh Ladakh on September 8 and 9, 2017. 

Indian Tourism and Hospitality Congress (ITHC) and Central Institute of Buddhist Studies (CIBS) are the collaborating partners for the conference, a spokesperson of the CUK said.

According to the organisers, "Recovery Marketing Strategies for Tourist Destinations in Conflict Situations" is an appropriate theme, which covers areas concerning Marketing, Sustainability, Media, Conflict, Peace, Crisis Management, Strategic & HR related issues of Tourism in Destinations marred with Conflict. 

“The conference aims at discussing the nuances of the relationship between Conflict and Tourism and how the future of Tourism can be safeguarded in places marred with conflict, with special reference to Kashmir which has been witnessing turmoil related issues from the past two decades. It also aims at discussing various possible strategies to re-model, re-brand Kashmir as a tourist destination in order to bring it back on the map of the best tourist destinations in South-Asia,” they said. The current conference aims to act as a host for such studies, thereby help in giving direction to the future tourism in the region, they added.