In a bid to woo foreign tourists to Jammu and Kashmir, Minister of State for Tourism, Culture, Priya Sethi today said a huge “inter-agency cooperation movement” is being launched at global level.
The Minister said this during a roundtable with a delegation of the Confederation of Indian Industry (CII) comprising its members from Jammu, Kashmir and Ladakh, here today.
The CII submitted recommendations on building roadmap for ensuring a global presence of J&K in the field of tourism.
Secretary Tourism Farooq Ahmad Shah was also present on the occasion.
The Minster said in order to take State's Tourism to the global levels, Government is taking all possible measures to complete the developmental projects successfully.
“We have to aim such that the name ‘Jammu and Kashmir’ becomes synonymous with the ideal destination for weddings, golf, adventure, rafting, trout fishing, polo in Leh, ATV rides, double hemp camel safari besides being a well developed pilgrimage circuit for religious tourism”, the Minister maintained.
Priya Sethi welcomed the delegation of CII and Lakshmi Kaul, from the office of MP Bob Blackman, UK Parliament, London, who was also the director and curator for the JK festival organized in London on 25th of Oct, 2016 in association with CII, and congratulated them for the successful JK Festival in London, an official handout said.