Srinagar, Nov 9: The Valley Tourism Bodies today hailed the UK announcement to lift adverse travel advisories on Kashmir, while resolving to promote lesser known destinations in the state so that foreign traffic can be diverted to these places.
Nasir Shah, Chairman – J&K Tourism Alliance (JKTA), Shamim A. Shah, Chairman TAAI – JK Chapter, Faiz Bakshi, President – KHAROF and Showkat Chowdhary, President – KHARA in a joint statement welcomed the announcement by the UK government and hailed Omar Abdullah-led state government and tourism department for "their efforts to persuade the UK government to lift the advisories."
They also urged the State as well as National Members of IATO & TAAI to promote Kashmir through marketing so that huge tourist flow comes to Kashmir.
The tourism bodies also urged Chief Minister and Ministers for Tourism to "strongly convince Ministry of Tourism, government of India to launch marketing campaign in all major cities of UK and Germany with exclusive and special focus on J&K."
"It suggested that State Government on its own can also carry out Road Shows in various cities of UK & Germany to get tourists to Kashmir," it said
The Travel Trade Bodies said besides doing trekking in Kashmir valley, foreign tourists always prefer to visit lesser known destinations such as Lolab, Bangus, Gurez & Dodhpathri, etc as they prefer to make adventurous holiday by staying in Mobile Alpine Tents, Fixed Camps or even in Home Stays, which will certainly help promote these destinations besides giving fillip to the economy to the locals of these areas.