The government of India is promoting Kashmir tourism in Canada with a view to increase influx of tourists and showcases the locales and beauty that Valley offers to backpackers.
A central government tourism delegation is currently participating in "Eat Vancouver, a western Canadian Food, Hospitality and Tourism Festival" in Vancouver Canada, where the Indian delegation has prepared separate brochures and presentation showcasing the breathtaking locales and adventure sports of Kashmir.
Talking to Greater Kashmir over phone from Canada, Director India Tourism Toronto, Anil Oraw said that they are promoting Indian tourism in Canada but "this time our focus is also to educate people in western part of the world about Himalayan beauty."
"We have extended our invitation to Canadian and people from around the world who have come to participate in the festival in Vancouver to visit Kashmir," Oraw said adding that literature about the tourism in Kashmir was distributed among participants.
"We laid emphasis on leisure and adventure tourism of Kashmir and urged the people to visit Kashmir and enjoy the experience of staying in one of the best beautiful nature made destinations of India," he said.
Oraw said the brochures giving information about Gulmarg and other destination in the Valley were distributed.
"Further my team along with Kashmiri Travel agent gave presentations to people about the tourism in Kashmir. And I am optimistic that Canadians will start visiting Kashmir more often which is good for JK's Tourism sector."
The Valley-based tourism players in Canada also expressed happiness over the efforts being undertaken by centre government to promote Kashmir.
A valley-based head of a travel company in Canada, Explore India, Nazir Ahmad Karnai said over phone that it is for the first time that Indian government is promotion Kashmir tourism in Canada.
"The initiative of centre government to showcase Kashmir tourism in tourism fests in Canada will help us a long way to encourage people to visit Kashmir," he said.
"However it would be beneficial for all the traders in relation to Kashmir Tourism, if these efforts were matched at a higher level. We hope that Prime Minister Narendra Modi would take up the issue of removing negative travel advisory to Kashmir with Canadian Prime Minister Stephen Harper," he said.
Canadian government has issued negative travel advisory to its citizen intending to visit Kashmir which makes it difficult for tourism players to woo Canadian to Kashmir.