DS Group launches Pass Pass Pulse

DS Group announced its entry into Rs 1800 crore hard boiled candy segment with the launch of Pass Pass ‘Pulse’ expanding its confectionary portfolio.

DS Group announced its entry into Rs 1800 crore hard boiled candy segment with the launch of Pass Pass 'Pulse' expanding its confectionary portfolio.

'PULSE' is a raw mango flavoured hard boiled candy, with a tangy twist.

PULSE will leverage on the distribution network of Pass Pass to reach out to the target group, the company in a statement said.

The initial phase of the launch will be supported extensively with BTL activities like in-shop display, exclusive merchandise promotion and focused sampling through various consumer contact activities to gather visibility and reach.

Subsequently after the all India launch, a plan for ATL activities will be drawn up to further give a push to the brand.

DS Group entered the Confectionary business in 2012 with the launch of 'Pass PassChingles' -mini chewing gums. 

No stories found.
Greater Kashmir
www.greaterkashmir.com