ICICI Prudential Life Insurance Company Limited launched ICICI Pru iProtect Smart – single product offering cover against death, critical and terminal illness, accidental death and disability.
The company said this is first of its kind product which combines the benefits of life, health and accident insurance.
"There is no replacement for the loss of the breadwinner, but the family can be protected financially through an insurance cover," it said.
Puneet Nanda, company's Executive Director, said: "Customers currently have to separately purchase life, accidental death and critical illness covers. iProtect Smart is a single product that addresses all these needs at an affordable price. This innovative product combines the benefits of life and health insurance and is not just a typical term product."
"Customers," he said, "have been given the flexibility to increase their cover at various milestones in their lives like at the time of marriage, child birth, etc."