Owing to its extensive promotional tourism campaign, J&K tourism department has been conferred with "Best Promoted Destination" and "Best Decorated Stall" awards at the concluding function of 3-day Indian International Trade Mart (IITM) at Hotel Grand Hayat, Kolkata.
An official statement said IITM organizers appreciated the efforts of J&K tourism department for its promotional campaigns not only in IITM but through other platforms at national and international level.
During the 3-day IITM, the department organized "J&K Evening" where over 200 travel agents besides media persons participated.
Principal Secretary Tourism J&K Government Sandeep Nayak and Director Tourism Kashmir MahmoodA Shah highlighted the tourism potential of all regions of the state viz; Jammu, Kashmir and Ladakh through a beautiful video and pictorial presentation.
Mahmood Shah in his presentation showcased the J&K's potential in adventure tourism especially in hiking and trekking.
"We have 2106 high-altitude lakes where mountaineers and climbers can explore the natural beauty. This is the highest number of high-altitude lakes present in any state in the country," said Shah. He also highlighted state's leisure, pilgrim, heritage, culture, MICE and golf tourism.