Apple enthusiasts in India will be able to get the latest iPhone 8 and iPhone 8 Plus from September 29 — a week after they start retailing in the US — while the top-end iPhone X will debut here on November 3.
The iPhone 8 and 8 Plus will be available for Rs 64,000 onwards whereas the iPhone X starts at Rs 89,000.
Consumers have more reason to cheer as the Cupertino- based company has also slashed prices of previous generation handsets — iPhone 7, iPhone 7 Plus, iPhone 6S and iPhone 6S Plus — by as much as Rs 8,300.
The latest instalment from Apple will compete head-on with the 'Note 8' of Samsung that will be available in India from September 21 for Rs 67,900.
The iPhone X, which marks the 10-year anniversary of the launch of the first iPhone, will make its way into India from November 3 — the same day as the US.
Packed with features like facial recognition and super retina display, the iPhone X is the "biggest leap forward since the original iPhone", according to Apple CEO Tim Cook.
"With iPhone X, Apple has added a new category where it can target loyal users to upgrade to a 'premium plus' segment, while users of older generation iPhones – iPhone 5 or 6 – can still upgrade to iPhone 7 or 8 series," Counterpoint Research Associate Director Tarun Pathak told PTI.
He added that in India, he expects initial sales to be high with Apple loyalists upgrading to the new devices, irrespective of pricing or value addition from the previous generation iPhone.