In order to project Kashmir in a 'positive way' and highlight tourism through regional media, tourism department Kashmir organised a three-day familiarisation (FAM) trip for the representatives of vernacular media persons from Maharashtra.
The media persons on Sunday visited Royal Springs GolfCourse, Tulip Garden and later in the evening had an interaction with the localtravel trade sector here at SKICC.
While chairing the meeting at SKICC, director tourismKashmir Nisar Ahmad Wani appraised the delegation about the state's tourismproducts and various initiatives taken for the comfortable stay of thetravellers.
According to a spokesperson of the tourism department, hesaid J&K is the safest place in the country and travellers are coming ingood numbers and enjoying the hospitality of the people of the state.
He appealed them to portray Kashmir positively and alsohighlight the tourism potential of the state.
Director tourism said Maharashtra has remained one of thepriority markets for Kashmir from where thousands of the tourists visit everyyear.
"We also wanted topromote Kashmir's tourism products and how safe the Valley is for travellersthrough leading regional media from the State of Maharashtra. We are hopefulthat the FAM tour will spread a positive message and dispel the negativeperception about travellers who think that Kashmir is not safe to visit," hesaid.
Director tourism said the department would also organisemore FAM tours for the representatives of leading vernacular media from otherstates as well.
A representative of Raja Rani Travels who also accompaniedthe delegation from Maharashtra said he has been promoting the J&K Statesince 1994 in different tour packages and there was no comparison to thestate's tourism products.
"J&K is one of the best tourist destinations in thecountry. We also wanted the media from Maharashtra should also visit Kashmirand promote it positively," he said.
He said Kashmir is safer than Delhi or any other part ofIndia or world.
"When it comes to Kashmir, people especially femaletravellers can visit Valley without any fear as people here are most loving andhospitable and there is no crime reported against travellers," he said.
He said FAM trip is one of the biggest confidence buildingmeasures, which will help win the confidence of the travellers, and thedepartment should organise more such tours for the representatives from otherStates.
Executive editor of Saam TV Durgesh Sonar said they got to see Kashmir which is reallybeautiful and needs to be promoted for tourism also.
The delegation will visit Gulmarg tomorrow and will fly backon Tuesday.
Deputy director enforcement Amarjit Singh, deputy directorregistration Syed Shabir Ahmad, deputy director publicity Riyaz Ahmad Shah,deputy director recreation Sarfaraz Mohammad, assistant director publicity,Javed Rehman were also present on the occasion.