Directorate ofHandicrafts and MSME Institute, Srinagar organised a five-day trainingprogramme for handicraft artisans to expose them for adopting e-commerce as atool for marketing their products.
The objective of theprogramme was to make the artisans aware about the different facets ofe-marketing /e-commerce. The experienced resource persons from the academicsand field shared their inputs on different topics relating to adoption ofe-commerce with the artisans.
As many as 25artisans and four assistant handicraft training officers of the department weregiven a technical and a practical know how about the different facets ofmarketing via e-commerce mode. The artisans appreciated the role played by theorganising departments and demanded that such events should be a continuousfeature throughout the year.
The valedictory function was attended by JointDirector Handicrafts Kashmir, Assistant, Assistant Director MSME DI Srinagarand Publicity and Exhibition Officer Handicrafts Department. The speakers onthe occasion laid stress upon the artisans to take full advantage of thelessons learnt during the workshop.