Airtel, India’s leading telecommunications services provider, on Thursday launched a new app Airtel Books to bring an exciting collection of e-books to smartphone users. “With this, Airtel has further diversified its fast growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV,” a company spokesperson said in a statement.
Available to bothAirtel and non-Airtel customers in iOS and Android, Airtel Books will initiallyoffer over 70,000 titles from leading Indian and international authors. Latestlaunches like Mind Without Fear from Rajat Gupta are part of the excitingcollection. Airtel Books plans to rapidly expand its e-books collection bypartnering with leading publishers as well as leveraging its strategicpartnership with Juggernaut Books.
Airtel Books has a subscription service called, Reader’sClub which is priced at Rs. 129 for 6 months and Rs 199 for 12 months.Customers can also buy books on a per book basis with best-in-class offers.