Barista, the pioneers of coffee culture in India, are entering the Kashmir market in association with CellAir networks with an aim to cover 400 stores in next six months in the valley.
The company’s expansion in Kashmir has been in line with thewell thought of strategy to enter into the FMCG segment of India which aims tocover all the states in next one year, a company spokesperson said.
CellAir Networks is the sole super stockist of Baristaproducts for Kashmir and they would be making the distributors in all majordistricts like Srinagar, Budgam, Baramulla, Anantnag and Ganderbal who would becatering to the requirements of the retail chain in those districts.
The products from the sub brand Choc-o-Affair will belaunched in the state which include 2 variety of choco-slabs, 3 types of cookietins. They are also in the process of launching instant coffee and low pricedchocolates in a month’s time. Along with individual packs, assortments are alsoavailable under Pouch, Cassette Pack.
“This is a very good step by the company as we get to servesomething good from a credible brand in the market. Our customers always lookfor something upmarket & affordable and Barista has just filled that voidfor us,” Tofail Khan, owner CellAir Networks said.