Srinagar, Feb 17: EDRIO, the renowned fashion athleisure wear brand, is thrilled to announce the successful launch of its second retail store in Srinagar. The store officially opened its doors on Saturday, welcoming customers to explore the latest collection of stylish and comfortable athleisure wear.
A handout said that the decision to expand into Srinagar was driven by the city’s booming market potential and the increasing demand for high-quality athleisure wear in the region. With its picturesque landscapes and dynamic urban culture, Srinagar offers a unique setting for EDRIO to connect with customers who appreciate innovative designs and superior craftsmanship.
Rakhi Oswal, Director of EDRIO, expressed her excitement about the brand’s expansion into Srinagar, stating, “We are absolutely thrilled to be expanding EDRIO into the vibrant and lively city of Srinagar. This is an incredibly exciting milestone for our brand as we bring our signature athleisure wear to this new market. Srinagar has such a rich culture and energy, and we cannot wait to become part of the fabric of this community. Our high-quality, comfortable athleisure wear is perfect for the active, fashion-forward people of Srinagar. We know our brand will resonate in this market and we have big plans for growing our presence here over the next few years.”