As the pandemic-hit Indian travel industry hopes for a quick recovery, Google on Monday launched a new website that provides demand trends from search data to sector participants.
Called ‘Travel Insights with Google’, the new website will help better understand pent-up travel demand and leverage insights from these tools for businesses to position themselves for recovery, the company said.
“The pandemic has had a direct, immediate and continuing impact on the travel industry. But it is also one of the industries that has been at the forefront of digitisation,” Roma Datta Chobey, Director – Travel, Google India, said in a statement. “Our Travel Insights with Google tool recognises that, and amidst this volatility, provides players real-time, actionable analysis of travel intention and sentiment, domestically and from overseas, for better and more agile decision making.”