Handicrafts deptt asks e-commerce platforms to stop selling fake ‘Kashmir Pashmina’ brand

Representational Image
Representational Image File/ GK

Srinagar, Nov 9: The online selling platform Amazon has stopped using the name of ‘Kashmir Pashmina’ for fake handicraft products after Jammu and Kashmir’s handicraft department issued a notice to the e-commerce giant.

Director Handicrafts and Handloom department, Mehmood Ahmad Shah, in a statement, said that the action was taken against the e-commerce platforms after it received various representations and delegations complaining that the various e-commerce platforms were selling fake pashmina products under the name of “Kashmir Pashmina”.

The department issued a notice to the Amazon e-commerce platform to discontinue selling and distribution of the products under the brand name Kashmir Pashmina on Oct 10.

In response, Amazon denied the charges but removed the tag.

“However, after receiving the notice, the name and format under which the items have been displayed on Amazon have entirely changed, and none of the products now listed use the phrase ‘Original Kashmir Pashmina’ anywhere on the product page, “ the director said.

The Directorate received the reply through Vivek Ayyagari, Senior Associate, Saikrishna & Associates, Counsel for Amazon Seller Services Pvt. Ltd.

“In reply to the notice, Amazon has denied all allegations against it, claiming that Amazon is only a marketplace wherein third-party buyers and sellers transact with each other. And that our grievances against Amazon actually rest with the third-party sellers listing their products under the brand name Kashmir Pashmina, “ the statement said.

The reply also mentioned that Amazon assures its full cooperation in taking appropriate action against any allegedly infringing and/or unlawful listings under the brand name Kashmir Pashmina on its marketplace subject that these specific listings are notified to them.

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