Hyundai Motors, country’s second largest car manufacturer, Monday announced a nationwide initiative to spread road safety awareness during the road safety week.
“The campaign from February 4-10 is aimed at creating a positive change in the society and inspire people to adhere to traffic rules for their own safety and that of others on road, a statement by the company said.
To reach out to masses in a unique and interactive way, Hyundai Motor India launched the #BeTheBetterGuy campaign will highlighting seven key road safety practices during the Road Safety Week, which include: don’t over speed, don’t use mobile phone while driving, use seatbelt, don’t drink and drive, discourage underage driving and ensure pedestrian safety.
Customers at Hyundai’s network will be offered free a 20-point safety check up for their vehicles along with providing awareness on road safety through activities such as customer pledge to adhere to traffic rules, safety awareness sessions at service centres.