To compliment its staff for achieving yearly marketing targets, J&K Bank on Tuesday held a felicitation evening and awarded 'badges of honour' to the top achievers, who led the sales campaigns.
According to a J&K Bank statement, CEO and chairman of the bank Parvez Ahmed conferred badges of honour and letters of appreciation to 120 top achievers in presence of the bank's executive presidents PK Tickoo, RK Chhibber and Abdul Rashid Sheigan, besides presidents, vice presidents, zonal heads and other officers of the bank at SKICC Srinagar. The bank's strategy department along with other supporting teams was also complimented on the occasion for successful planning and management of these campaigns.
The felicitation evening was meant to compliment the top achievers of the bank who played outstanding roles in leading various marketing campaigns to enhance sales thereby achieving specific business targets in retail loan categories like car loan, housing loan, and digital products besides third party products like insurance, according the statement. Speaking at the occasion the chairman said: "J&K Bank staff is an amazing human resource to work with for the simple reason, i.e. they surpass expectations even while working under stressful and challenging situations and particularly since I assumed the chair of the bank I have seen my 12000 plus dedicated staff accepting challenges, leveraging opportunities and amazing the critics by the power of their sheer performance."
"However, with fast-changing times we must upgrade our knowledge system as an institution, update our skill-sets and strengthen our frameworks to meet the upcoming challenges midway and ride over our great legacy towards becoming one of the best banks in global terms", he added.
Stressing upon the need to create a culture of acknowledgment and appreciation within the organisation, he urged the participants to understand that every individual's act was a call to attention and acknowledgment.
Reiterating his customer-centric approach, he expounded it further saying, "At the heart of our task lies a great motto that we 'Serve to Empower' and that our services need to be the best available in the market. These words need to translate into action every day while serving our customers."
To enhance its sales and "further the spirit of salesmanship" among the employees, the bank had launched the marketing campaigns like employee delight fest – car loan, housing loan – GharGharKhushiyan – and digital banking (the better way to the bank, Eid Wheel Offer and November Delight- life Insurance mobilization drive).
On the occasion, four audiovisual presentations were made detailing the campaigns, objectives and the results achieved during the campaigns.