To persuade Poja holiday travellers from West Bengal to visit Kashmir, J&K Tourism Department is participating in 3-day Kolkata Travel Trade Fair, which commenced on Friday.
Tourism Department participated in the fair to tap the market from West Bangal who visit J&K in large numbers especially during their Poja Holidays in the months of September and October, a spokesperson of the department said.
Manish Jain, IAS, Secretary, Department of Tourism, Government of West Bengal inaugurated the fair. He also visited the J&K Stall.
Others who were present on the occasion include, Rajat Kumar Bose, IAS, Director, Department of Tourism, Govt. of West Bengal, Nikhil Ranjan Roy, Director, (Joint Secretary), Bangladesh Tourism Board, Tian Xin, Director, China National Tourism Office-New Delhi , Sirinapa Sinapattananukul, Deputy Consul General, Royal Thai Consulate General, Kolkata to be present at the inaugural as well.
Deputy Director Tourism (Publicity) Peerzada Zahoor, Assistant Director Tourism Jammu Ropala Mahajan and Manager JKTDC Delhi C B Koul are representing the J&K in the 3-day Travel Fair where around 20 travel agents and hoteliers from the J&K are also participating.
West Bangal Tourism Secretary appreciated the efforts of the J&K Tourism Department for its efforts in promoting the tourism.
In view of the less flow of tourists to Kashmir this year, the department is making all out efforts to promote tourism and attract tourists to Valley in these travel fairs.
Director Tourism Kashmir Mahmood A Shah said the department has to promote tourism vigorously in the travel marts.
Owing to the negative media publicity, the department also interacted with the media persons on the sidelines of the event.