A delegation of officers and representatives from Travel and Trade industry J&K led by Director Tourism, Jammu, Sushma Chauhan, is participating in Travel and Tourism Fair (TTF).
The fair which started today shall conclude on July 10 at Netaji Indoor Stadium, Kolkata. Minister for Tourism, West Bengal Goutam Dev inaugurated the fair.
AS many as 27 State Tourism Departments/ Boards, 9 international Tourism Boards and 300 Travel agents/ Tour operators are showcasing their tourism products and packages at the fair.
Sushma Chauhan on the occasion said the three regions of Jammu, Kashmir & Ladakh offer diverse tourism products to the people ranging from traditional ones like pilgrimage, leisure and contemporary like adventure, eco, golf, wellness and fast emerging border tourism.
She informed that JK Tourism has started City and Border tour buses for Amarnath Yatris on pilot basis.
"Necessary steps have been taken to make the stay of tourists comfortable and memorable so that they visit us again and again," she added.
The objective behind the participation in the event is to showcase the tourism potential of three prime regions of the state besides further tapping the international and national market including West Bengal.
Representatives of Travel trade organization put forth the demand to start new trains from Kolkotta to Jammu and to increase the frequency of Himgiri Express to facilitate the tourists .
Inaugural day of the event witnessed huge rush and the visitors evinced keen interest in JK Tourism Stall duly represented by various travel trade associations from the three regions of the state, a statement here said.