J&K saw highest-ever tourist footfall in November

It was informed that the tourism in Jammu and Kashmir has crossed the mark of highest tourist footfall in November when 1,27,605 tourists visited the Union territory in a single month.
J&K saw highest-ever tourist footfall in November
CS J&K, Dr Arun Kumar MehtaFile: DIPR J&K

Jammu: The Chief Secretary, Dr Arun Kumar Mehta today chaired a meeting to review various activities being undertaken by the Tourism Department to highlight and promote new tourist destinations in Jammu and Kashmir.

It was informed that the tourism in Jammu and Kashmir has crossed the mark of highest tourist footfall in November when 1,27,605 tourists visited the Union territory in a single month.

Moreover, to attract local and foreign tourists to the UT, the Tourism Department is organizing various roadshows across major cities of the country and raising awareness on the tourism-related events, activities, and destinations in Jammu and Kashmir.

These cities include Mumbai, Chennai, Kolkata, Ahmedabad, New Delhi, Pune, Hyderabad, and Lucknow.

It was further informed that as a part of Azadi ka Amrit Mohatsav, the Department organized an iconic week celebration in the last week of October 2021, which included performances on Hafiz Nagma, Kalam-e-Khusroo, Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Darvish Sufi dance, and Haziri Kathak, besides literary seminar on Sufism and exhibition of local arts, calligraphy, Sufi traditions, and houseboat festival.

The Chief Secretary asked the Tourism Department to promote 75 new tourist places by developing comprehensive facilities in an integrated manner having adequate provisions of recreational activities, eateries, and restrooms.

Dr Mehta asked the Department to preserve, restore, and promote the cultural and architectural heritage of Jammu and Kashmir. He advised the Department to raise awareness about these places by organizing dedicated travel, trekking-expeditions, mountain bike adventures, and stays around the identified sites.

He advised the Department to promote tourism cooperatives for comprehensive tourism development through collective efforts of locals, youth, PRIs through Department-sponsored training, capacity-building, and handholding.

Greater Kashmir
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